Working with two other Assistant Copywriter/Assistant Graphic Designer groups, we were tasked with developing a "5 Days of Christmas Sale" promotional campaign for the Lope Shops, Grand Canyon University's merchandise destination.
Campaign Objective
Create engagement among GCU students and faculty, promote the sales, and drive traffic to the store.
My Role
I collaborated with Assistant Copywriter Sara Riley and Assistant Graphic Designer Leila Brock to continue writing copy on behalf of Sara for a concept that meshes Christmas with Arizona, promoting the "5 Days of Christmas Sale."
Concept
Christmas in Phoenix is short of a snowy wonderland and the nostalgia of curling up by the fireplace in bone-chilling weather. Arizona is unique in that we are in a warmer desert environment that creates an extra special element of Christmas cheer for all in the forty-eighth state to enjoy.
Our concept aims to promote Arizona's one-of-a-kind charm during the season of gift-giving. Our goal is to remind our fellow Lopes of the Arizonan Christmas experience as they complete their holiday shopping and peruse the Lope Shops' racks with the added bonus of the week-long Christmas sales.
Working with four other Assistant Copywriter/Assistant Graphic Designer groups, we were tasked with developing an informational Christmas Break move-out campaign for Grand Canyon University students. The challenge was to make the design stand out among all the other Christmas material posted across campus.
Campaign Objective
Inform students of move-out and move-in instructions and create engagement on social media.
My Role
I collaborated with Assistant Graphic Designer Leila Brock to create a concept that would steal the show among all the other Christmas deliverables on campus. As the copywriter, I edited client-approved copy and wrote headlines, tags, the CTA, and social media copy to resemble our theme.
Concept
Ho Ho Home For the Holidays takes on a classic, vintage Christmas look reminiscent of classic Christmas ads. We went with an 80s look and included colors that mimic a Christmas tree, with the green being the tree's abundant leaves, the gold lettering representing tinsel, and the mixed colors mimicking ornaments.
For our Instagram carousel post, I took copy inspiration from the classic Christmas tune "Rudolph the Red-Nosed Reindeer" where each reindeer represents a move-out/move-in instruction. To add a special flare to our post, each reindeer is in a geometric pattern to strike the target audience.
Working with four other Assistant Copywriter/Assistant Graphic Designer groups, we were tasked with developing a daily special meal promotional campaign for Cañón 49, a newly-opened Grand Canyon University (GCU) restaurant concept serving southwestern-inspired Spanish cuisine.
Campaign Objective
Create engagement among GCU students, staff, and parents and increase traffic to the restaurant.
My Role
I collaborated with Assistant Graphic Designer Catalina Eshelman to create a concept that promotes Cañón 49's "Street Taco Tuesday" daily special. As the copywriter, I developed engaging, relatable, and on-trend copy that the audience would resonate with, drumming up excitement to celebrate Taco Tuesday at Cañón 49.
Concept
Our concept takes a festive Spanish feel and meshes it with a bright color palette, fun themes like a piñata and a modern chalkboard pedestal design. The copy includes "Tres reasons to get festive" as a consistent headline to communicate the fiesta that awaits them on Street Taco Tuesday. We also used "Uno, dos and tres" to count off each taco and several phrases to hype up students about having a southwestern-inspired Mexican restaurant near campus. Our goal is to turn Cañón 49 into a 'hip haven' where dining is all about the experience, affordability, large portions and enjoyment.
